The almighty 700MHz auction begins today. For those of you completely out of the loop, TV stations are being forced to shut off their analog broadcasts and switching over to just broadcasting digital signals. When this happens, the 700MHz spectrum will clear out, so the FCC is bidding it out to be used for wireless broadband. Some of the big players hoping to get their hands on the spectrum are Google, Verizon, and Cox Communications. The 700MHz spectrum is essentially the most valuable spectrum that will be available for years. For those of you who want to keep up with it, choose Auction 73 on this page.
While Google is one of the big players, many are speculating that they're not really in it to win it, as they already got what they wanted when the FCC announced that the spectrum must be open, meaning devices supporting the future-Google Android platform will work on it. However, CEO Eric Schmidt has announced that they mean business, so we'll see.
Here's hoping Google wins on their continuing quest to take over the world!
If only this was televised and covered like the NFL Draft.
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